Tag: Adtech

Adtech – the Final Countdown?

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On 19 November 2019 the UK ICO held a follow-up to its Adtech Fact Finding Forum (held in March 2019). With several key adtech players having aired their concerns, challenges and frustrations back at the March forum, the mood at this latest event was markedly different. There was an air of acceptance that the status Read More

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Adtech tête-à-tête

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Since the dawn of the GDPR-era almost ten months ago, the Adtech industry has found itself the privacy equivalent of Pantone’s Color of the year. During their relatively short stint under the GDPR microscope, adtech players have already seen: 1. Web and cross-device tracking for marketing making its way onto the ICO’s priority-list for 2018-2019; Read More

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