Profiling

New UK ICO guidance on cookies and similar technologies

Nigel Parker

Recent changes to the cookie consent tool on www.ico.org.uk were a good sign that updated guidance from the ICO, on the use of cookies and similar technologies, would soon arrive. The ICO duly published its updated guidance on 3 July. In the run up to GDPR, and since, many companies have adopted enhanced cookie consent tools Read More

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New ICO report on adtech and real time bidding issues a warning shot to the adtech industry

Karishma Brahmbhatt

Following its adtech fact-finding forum in March this year, on 20 June 2019 the UK Information Commissioner’s Office (ICO) published its Update report into adtech and real time bidding. The good news for those engaging in online behavioural advertising is that the report acknowledges that “the automated delivery of ad impressions is here to stay”. Read More

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WP29 draft guidelines on profiling and automated decision-making under the GDPR

Ondrej Kramolis

On 17 October, the Article 29 Working Party (WP29) published new draft guidelines on profiling and automated decision-making under the GDPR (the Guidelines). The Guidelines identify two benefits of profiling – increased efficiencies and resource savings and note that profiling and automated-decision making can be used to tailor services and products to align with individual Read More

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